Information about ICL System Technologies
«ICL Системные технологии» — российская ИТ-компания. Занимается комплексными проектами в области системной интеграции, информационной безопасности, разработки программного обеспечения и сетевых решений. Основана в 2015 году, входит в ГК ICL, является партнером более 40 ИТ-компаний по всему миру.
"ICL System Technologies (part of the ICL Group) is a Russian IT company that implements complex projects in the field of system integration, information security, software development, and network solutions.
The Company was founded in 2015. It is part of the ICL Group and a partner of more than 40 global IT companies.
ICL System Technologies conducts marketing and PR activities via the following channels:
- Holding of and participating in special events
- Websites development and support, SEO, and context marketing
- Lead generation and mailings
- Marketing research and analysis
- Giving souvenirs to customers and business partners
- Preparation and distribution of news, articles, interviews, and case studies
- Social media marketing
- Video production
- Participation in ratings, awards, etc.
Thanks to these activities, the company strengthens its reputation as one of the leading players on the Russian IT market, receives more requests for its services, and attracts new customers, which results in profit increase.
Activities in 2020 and 2021
In 2020–21 ICL System Technologies' experts took part in key events related to information security in Russia, such as the Business Summit of Future forum, the First Central-Eastern Congress on Intelligent Transport Systems (ITS), the XII Ural Forum, the Positive Hack Days practical security forum, the Industrial Cybersecurity 2021 conference, Infotex and Huawei partner events, seminars with Fortinet, Cisco Day, and more.
The company was also one of the founders and official sponsors of the major IT & Security Forum (ITSF) forum held in 2021 in Kazan, Russia, for the 14th time.
As a result, the company managed to reach more than 80 leads, some of which later turned into deals and expanded its business in the field of information security.
As for PR activities, the last two years of work were highly productive. The company has long-term cooperation with the key Russian IT and business media such as Kommersant, Securitylab, Tproger, CRN, OSP, Tadviser, Cnews, RBC, Business Online, VC.ru, Expert, and more. Over the two years, more than 50 comments of the company's experts and 10+ extensive materials related to the services and the company's business activities were published by these media.
PR activity in ICL System Technologies is always measured with the MediaIndex, a special metric showing the media visibility in numerical values. Thus, during 2020 and 2021, the index has grown more than three times and continues to grow steadily.
ICL System Technologies is also active on social networks, where it publishes all the main news about the company, its experts, projects, and events. The company has more than 1,500 subscribers on Facebook and Instagram. The average Engagement Rate index is 0.7.
Video distribution is one the main marketing tools of ICL. Today, all the videos are posted on a special YouTube channel, which is run under the ICL Group brand.
In 2020, 36 videos were published with over 23,000 views, and 31 videos with over 26,000 views were published in 2021. In comparison with Q3 2020 and Q3 2021, the number of views increased by 45 percent (2,482 more views).
The viewers of these videos are the target audience of ICL System Technologies: these are direct customers, partners, and applicants. The video format is varied: videos range from short comments to image films about the company. The company's employees participate in creating the videos, which helps maintain a good internal corporate image of ICL System Technologies.
Case studies are also one of the most important and popular PR formats for delivering information to customers. Based on real examples, the companies can see specific business results that have been achieved during the implementation of projects and decide whether the same service will be useful for them. Among many projects, the marketing expert selects the most interesting and productive ones and describes them together with the participants of the process. After that, all the PR tools are used to make as many stakeholders as possible learn about the results so that they can apply them afterwards. Thus, marketing highlights problem areas for companies and shows how to solve them using real-life examples. In 2020–21, 12 case studies were written and published.
The ICL group of companies is a member of the Russoft Association.